可口可乐:还能乐多久?

<正> 可口可乐在这个经济不景的隆冬季节里面临种种烦恼:业绩不佳,股票下挫,一年多主帅位置空缺…… 2002年12月11日,可口可乐宣布任命史蒂夫·海亚担任公司总裁兼首席运营官。之后,该公司做出一系列新的举措,其中包括停止提供短期的盈利预期。这些能够让可口可乐重振雄风吗? 伤心的数字 就像投资者和分析师担心的那样,可口可乐公司越来越多地销售瓶装水和其他新饮料产品,但它们无法同“可口可乐”

Coca Cola,Worrying Giant

If we refer to carbonated drink, the name of Coca-Cola will enter our minds, symbol of drink and American culture. As world economy fell into low tide, this giant of drink industry was affected like other enterprises. Facing the difficult position, leading group made series of reform to get out of trouble. They make adjustment in use of manpower, in investment, in capital operation, marketing plan and so on. Whether these strategies work, we will wait expectantly.