汇源 乳业和果汁可否兼得

<正> 今年3月,汇源集团宣布推出汇源系列牛奶,并扬言今年成为全国奶业十强。据说,其斥巨资在东北、内蒙等地建立了自己的奶源基地,这无疑给硝烟密布的乳业又加了一把干柴。同时,对于果汁也是咬定青山不放松,花1500万元让韩国“野蛮女友”全智贤做PET果汁饮料形象代言人。 对此,笔者担心的是汇源同时在乳业和饮料业两条战线“作战”,依其实力,胜算有多少? 乳业市场能“摘桃”吗 汇源投资乳业,按照其相关人士推断,今年定下的销售目标是5亿元,让乳

Can Two Hands Get More

When we mention fruit drink, Hui Yuan is possible to get into your mind. But in a fiercely competitive market, any enterprise cannot take first position for long time. From this it is not strange Hui Yuan aims to dairy market. Actually, Hui Yuan is losing many markets while lots of famous enterprises make access of fruit industry. So it is in a troubled situation: they must protect the original market, at the same time have to spread space with brand advantage. In author's opinion, the most importance of Hui Yuan is to define the intended consumers.