| 中国传统吉祥符号与现代标志设计的完美结合 |
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| 引用本文： | 刘丽琼.中国传统吉祥符号与现代标志设计的完美结合[J].河南机电高等专科学校学报,2006,14(5):122-124. |
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| 作者姓名： | 刘丽琼 |
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| 作者单位： | 河南机电高等专科学校,艺术设计系,河南,新乡,453002 |
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| 摘 要： | 文中以中国传统图腾为出发点,结合当前一些著名企业成功的标志设计为案例,系统分析了在今天如何设计具有民族性、文化性、现实性、时代性的优秀标志,并进一步阐明了这种具有传统文化意义的现代图表的美好市场前景,如何设计出既符合世界潮流又不失民族性的品牌,是新一代设计师们所面临的课题。
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| 关 键 词： | 吉祥符号 图腾 传统 企业形象 现代标志 |
| 文章编号： | 1008-2093(2006)05-0122-03 |
| 收稿时间： | 03 29 2006 12:00AM |
| 修稿时间： | 2006年3月29日 |
The Perfect Combination of Chinese Traditional Auspicious and Modern Emblems |
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| LIU Li-qiong.The Perfect Combination of Chinese Traditional Auspicious and Modern Emblems[J].Journal of Henan Mechanical and Electrical Engineering College,2006,14(5):122-124. |
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| Authors: | LIU Li-qiong |
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| Affiliation: | Henan Mechanical and Electrical Engineering College, Xinxiang 453002, China |
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| Abstract: | In the field of art and design,as the streaming and interpenetration of new foreign trend of thought,the inherent values and the attitude to appreciation of the beauty is fluctuating.Starting on the Chinese traditional totems,combining emblems designing of some successful Chinese enterprise,this paper analyzed how to design emblems that own characters such as nationality,culture trait,reality trait,the new era trait in detail.What's more,this paper illuminated the beautiful market foreground of these emblems.How to design emblems owning Chinese trait and accord with global tidal current,is the new task the new generation designer facing to. |
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| Keywords: | Traditional auspicious Totems Tradition Enterprise's image Modern symbol |
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