Self-awareness-reducing effects of alcohol consumption.

Three experiments with 180 males examined the effects of alcohol consumption on the self-aware state. Based on a model proposed by J. G. Hull (see record 1982-05684-001), it was predicted that alcohol would reduce self-awareness. In Exp I, Ss consumed either alcohol or tonic and then gave short speeches about themselves. All Ss expected to consume alcohol. The speeches were coded for frequency of self-focused statements. In support of predictions, alcohol reduced the relative frequency of self-focused statements. Exp II replicated this finding and demonstrated that it did not depend on Ss' expectancies regarding the beverage they consumed. Exp III investigated a potential mechanism for these effects. Alcohol was proposed to reduce self-awareness by interfering with the encoding of self-relevant information. Using an incidental-memory paradigm, it was found that high-private self-conscious Ss recalled more self-relevant words than did low-self-conscious Ss under placebo conditions, thus replicating the findings of Hull and A. S. Levy (see record 1980-27166-001). (32 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)