论品牌推广中的色彩作用

现在的世界可称为色彩的世界，人们在感受色彩魅力的同时，也感受着色彩经济那震撼人心的力量。接踵而至的“色彩经济时代”,让色彩与人们生活浑然一体。在现代品牌推广设计中，色彩的运用是一个必不可少的部分。色彩学家伊顿曾说色彩是一种力量。颜色对于人的心灵有一种作用，它能够刺激感觉，可以使适当的人，在适当的时机作出适当的反映，

On the Function of Color in Branding Design

Color is an essential part in modern branding design. Color marketing plays a very important role as part of overall brand strategy. Color strategy in modern brand promotion has become personalized color marketing instead of previous simple color decoration. It is impacting the brand image greatly, Therefore, right positioning of brand color is another key for modern enterprises to be more competitive in the market.