| 电视节目包装中的文字设计艺术 |
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| 引用本文： | 毛文.电视节目包装中的文字设计艺术[J].中国有线电视,2007(12):1193-1195. |
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| 作者姓名： | 毛文 |
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| 作者单位： | 河南工业大学,河南,郑州,450001 |
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| 基金项目： | 河南工业大学校科研和校改项目 |
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| 摘 要： | 文字是电视节目包装中的重要元素之一,除了传达信息的基本功能外,经常起到决定整体效果的关键作用。节目包装文字设计应突出本台文化和本土文化,文字的设计必须与节目相匹配,形成统一整体。
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| 关 键 词： | 电视节目包装 节目片头 文字设计 |
| 文章编号： | 1007-7022（2007）12-1193-03 |
| 收稿时间： | 2007-04-02 |
| 修稿时间： | 2007-04-02 |
Character Design Art in Television Program Packing |
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| MAO Wen.Character Design Art in Television Program Packing[J].China Cable Television,2007(12):1193-1195. |
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| Authors: | MAO Wen |
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| Affiliation: | Henan University of Technology, Henan Zhengzhou 450001, China |
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| Abstract: | Character is one of the important elements in television program packing. It usually plays a key role in deciding the whole effect. The program packing character design should highlight the television station culture and the native culture. The character design has to be a match for the program, so that they could be in perfect harmony. |
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| Keywords: | television program packing television film title character design |
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