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有色人种护发品市场增长的空间
引用本文:艾娃 卡瑞黛德. 有色人种护发品市场增长的空间[J]. 日用化学品科学, 2006, 29(8): 12-16
作者姓名:艾娃 卡瑞黛德
作者单位:家用及个人护理用品杂志社
摘    要:论述了有色人种护发品市场的现状及未来发展趋势。指出,虽然与有色人种相关的产品大多仅限于美国市场,而且这一市场增长缓慢,但这一市场仍有发展潜力。随着社会就业岗位的增加,有色人种消费者在购买护发产品时变得越来越挑剔,越来越多的非洲女性开始喜炊她们天生的自然卷发,并在市场七寻找可以满足这种需求的创新性优质产品。因此,有色人种护发产品市场将呈现出多样化的趋势。

关 键 词:护发品  市场  趋势
文章编号:1006-7264(2006)08-0012-05
收稿时间:2006-06-14
修稿时间:2006-06-14

Room to grow for ethnic hair care market
Ava Caridad. Room to grow for ethnic hair care market[J]. Detergent & Cosmetics, 2006, 29(8): 12-16
Authors:Ava Caridad
Affiliation:Happi Magazine
Abstract:The market situation and the future development trend of ethnic hair care products are related. It is pointed out that although the ethnic product has largely been confined to the US until now, the growth is still slow, the ethnic hair care industry has potential. With more jobs available, more and more ethnic consumers, particularly in urban centers, are becoming much more selective when purchasing hair care products. There are a lot of ethnic consumers are embracing their nature hair and are looking for quality products that encourage this change. This has led to the introduction of a variety of products for ethnic consumers.
Keywords:hair care product   market   trend
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