| 2009中国日化在跌宕中寻求发展 |
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| 引用本文： | 谷俊.2009中国日化在跌宕中寻求发展[J].日用化学品科学,2010,33(6):1-3. |
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| 作者姓名： | 谷俊 |
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| 作者单位： | 远智PHPC咨询有限公司,广东,广州,523750 |
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| 摘 要： | 概述了2009年中国日化行业的发展状况,并详细分析了洗涤产品、洗护发产品及护肤类产品的市场情况。近年的洗涤行业市场格局没有太多变化,洗衣液销量猛增,深陷价格大战;洗护发行业聚焦去屑、防脱发、高端和男士产品;而护肤类产品出现国货广受欢迎、网络销售蓬勃发展和专卖店渠道发生变化的局面。
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| 关 键 词： | 日用化学 发展 中国 |
Review on China daily chemical industry 2009 |
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| GU Jun.Review on China daily chemical industry 2009[J].Detergent & Cosmetics,2010,33(6):1-3. |
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| Authors: | GU Jun |
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| Affiliation: | GU Jun(Personal-care and Home-care Products Marketing Consult Center,Guangzhou,Guangdong 523750,China) |
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| Abstract: | It summarized the development situation of China daily chemical industry,and analyzed the market conditions of washing product,hair care product and skin care product.There is little change on detergent market pattern,and the liquid detergent has grown sharply and fallen into a price war.The hair care industry focuses on anti-dandruff,hair anti-dropping,high-end and male products.In addition to the popular domestic skin care product,the network marketing of skin care product is booming and market channels by authorizing franchisers are changing. |
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| Keywords: | daily chemical development China |
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