Abstract: | This article examines the Austrian Homeland or Heimat movement through an investigation of Wilhelm Angerer's 1942 book of poems and photographs, A Song Sweeps Down from the Mountains (Ein Lied rauscht von den Bergen). The multifaceted, widespread regionalist or homeland movement infiltrated all areas of visual culture, from tourist postcards and popular films to high‐quality picture books and exhibition prints. In considering the book by Angerer, this article highlights an intersection of modernity with tradition, defined in terms of a popular visual culture that formed a distinct and complex concept of the Austrian Heimat. |