优秀的万金油——谈建筑师在商业综合体项目中的角色

近年来，商业综合体已成为众多开发商青睐的商业地产模式，要求设计机构不仅能提供规划和建筑设计，还需要提供景观、室内，甚至是对项目前期综合的市场判断、对居民消费模式的深入研究、项目策划能力，以及后期对于市场运营、商业招租的了解。作为一个专业性极强的商业综合体设计，就不仅仅是要求设计师只是懂设计就行，更要求其具备跨界能力。

Excellent Panacea Discussion on the Role of Architect in Commercial Complex Project

HOPSCA （mixed uses with hotel, office, park, shopping center, convention center and apartment） has been growing to be a favorite development for real estate companies in recent years. The development of HOPSCA demands designers to provide services not only including planning and architecture, but also consulting services in landscapes, interior and even marketing orientation. It also requires deep research in consuming patterns and marketing plan as well as understanding of market operation, management, and property lease. Therefore, the design of HOPSCA needs not only designers＇ understanding of traditional architecture/planning design. But also interdisciplinary knowledge from other fields.