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日用陶瓷设计的夸张表现之美
引用本文:黄金发,何佳,张小珍. 日用陶瓷设计的夸张表现之美[J]. 中国陶瓷, 2012, 0(3): 58-62
作者姓名:黄金发  何佳  张小珍
作者单位:江西理工大学;景德镇陶瓷学院
摘    要:用户需求市场的多样化对日用陶瓷产品设计提出了不同的要求。通过夸张表现手法的运用可以营造日用陶瓷产品的个性,增强其感染力,能够达到新颖奇特的突出效果。针对产品夸张表现,介绍了日用陶瓷设计的夸张美感,对形态夸张、功能夸张、意象夸张、表面装饰夸张等表现手法进行论述,指出夸张手法的合理运用有利于创造出符合消费者个性及审美需求的日用陶瓷产品。

关 键 词:产品设计  日用陶瓷  夸张表现  夸张美感

BEAUTY OF EXAGGERATIVE REPRESENTATION OF DOMESTIC CERAMIC DESIGN
Huang Jinfa,Zhang Xiaozhen. BEAUTY OF EXAGGERATIVE REPRESENTATION OF DOMESTIC CERAMIC DESIGN[J]. China Ceramics, 2012, 0(3): 58-62
Authors:Huang Jinfa  Zhang Xiaozhen
Affiliation:1 Jiangxi university of science and technology,Ganzhou 341000; 2 Jingdezhen Ceramic Institute,Jingdezhen 333001)
Abstract:The diversification of customer demand for domestic ceramics put forward various requirements for the design of domestic ceramic products.The construction of personality and strengthening of infectivity of domestic ceramics can be realized by means of exaggerative representation of products.This paper introduces the exaggerative aesthetic feeling of domestic ceramic design,and discusses the various expressive techniques,such as exaggerated configuration,function,imago,surface decoration and so on.The reasonable employment of exaggerative expression is propitious to create domestic ceramic products which are in accordance with customer’s personality and aesthetic taste.
Keywords:Product design  Domestic ceramics  Exaggerative representation  Exaggerative aesthetic feeling
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