| SWOT分析法及其在某企业的应用 |
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| 引用本文： | 李建波,钟美.SWOT分析法及其在某企业的应用[J].昆明理工大学学报(理工版),2002,27(6):143-146. |
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| 作者姓名： | 李建波 钟美 |
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| 作者单位： | 昆明理工大学,管理与经济学院,云南,昆明,650093 |
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| 摘 要： | 当前，随着社会的发展，企业总是处在一个极为复杂的环境中，可能面临不同的劣势与威胁，但同时也有自身的优势与机会，那么，怎样才能扬长补短，以便更好的生存与发展呢？文章根据某企业近几年的各项指标及所处环境，利用SWOT法综合分析了其优劣势所在和面临的机会与威胁，定性与定量相结合，并对分析结果做出反应，提出了较为合理的企业经营战略。
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| 关 键 词： | SWOT分析法 优势 劣势 机会 威胁 战略目标 企业发展 经营管理 市场竞争 企业决策 |
| 文章编号： | 1007-855X(2002)06-143-04 |
| 修稿时间： | 2002年4月16日 |
SWOT Analysis and its Application in an Enterprise |
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| LI Jian-bo,ZHONG Mei.SWOT Analysis and its Application in an Enterprise[J].Journal of Kunming University of Science and Technology(Natural Science Edition),2002,27(6):143-146. |
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| Authors: | LI Jian-bo ZHONG Mei |
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| Abstract: | Nowadays, any enterprise may be faced with all kinds of complicated environments. For example, there may be threats and weaknesses. At the same time, they may also have their strengths and opportunities. How to deal with such situation? This paper applies a method of SWOT analysis to make decision about an enterprise's operation. Firstly, gives of the definition of SWOT analysis and how to make decision by means of SWOT, and then this method is applied to an enterprise successfully. At last, a reasonable strategy for the enterprise is put forward. |
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| Keywords: | SWOT analysis strengths weaknesses opportunities threats strategic targets |
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