| 试论网络营销产品的概念与特点 |
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| 引用本文： | 张卫东. 试论网络营销产品的概念与特点[J]. 南通纺织职业技术学院学报, 2002, 2(3): 40-43 |
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| 作者姓名： | 张卫东 |
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| 作者单位： | 太原大学,财经系,太原,030009 |
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| 摘 要： | 网络营销条件下,产品概念具有了新的内涵,本文认为主要包括5个基本的层次,即核心利益层、个性化利益层、潜在利益层、附加利益层以及产品形式层。适合网络营销的产品在产品形式、同质性、品牌、顾客、价格及利益方面具有独特的要求。
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| 关 键 词： | 营销 网络营销 产品策略 产品概念 产品特点 |
| 文章编号： | 1671-6191(2002)03-0040-04 |
| 修稿时间： | 2002-07-05 |
Discussing on the Concept and Distinquishing Feature of the Network Selling Productor |
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| ZHANG Wei-dong. Discussing on the Concept and Distinquishing Feature of the Network Selling Productor[J]. Journal of Nantong Textile Vocational Technology college, 2002, 2(3): 40-43 |
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| Authors: | ZHANG Wei-dong |
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| Abstract: | There are new connotation in the conception of product under the condition of network selling,and there are five basic administrative levels in the conception of product.Fitful network selling productor needs spe-cial demand as the following:the style of the product,the same quality,the brand,the customs,the price and the benefit. |
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| Keywords: | selling network-selling product tactics product conception product characteristic |
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