移动增值业务新发展刍议

国内电信业务运营收入陷入了一定的增长瓶颈,而移动增值业务的新发展则是突破瓶颈的关键点之一.电信运营商通过参考互联网企业百花齐放的业务创新点和通过用户培养迅速发展壮大业务并获得丰厚的回报,进一步秉承作为国家基础设施服务供应商持续服务普通大众和贡献社会的基本责任.移动增值业务通过在现有运营业务基础上发展新的模式,在短信、彩信、彩铃以及其他业务或平台上积极发展广告业务进行新的尝试,电信运营商将在新阶段获得跨越发展的新动能.

Discussion on New Development of Mobile Value-added Services

The increase of domestic lelecom business ineome is going into a bottleneck. The new developmen! of mobile value-added services is the key to break through the predicament. By reference to the experienee of innovation blossom in Internet enterprises, which reaped a rich reward through rapid developmen! hy expanding users, as national infrastructure services providers domestic telecom operators can uphold the hasic responsibilities to continually serw~, the public and make contributions to society. New model of mobile value-added services on the basis of present business, to develop advertisemenl on Short Message Service, Multi-Media Message Service, Color-Ring or other services and platfi, rms as a new attempt, will help telecom operators gain new kinetic energy to enter a new stage of leaping development.