| 浅论陶瓷包装的促销作用 |
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| 引用本文： | 范丽青.浅论陶瓷包装的促销作用[J].江苏陶瓷,2007,40(4):21-23. |
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| 作者姓名： | 范丽青 |
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| 作者单位： | 浙扛省广播电视大学特教学院,杭州,310017 |
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| 摘 要： | 简单的阐述了包装的含义、历史上的陶瓷包装;并从包装装潢的促销作用、引导消费过程入手,具体叙述了陶瓷包装在陶瓷销售中的促销作用。最后简述了我国与世界包装的差距,总结陶瓷包装的发展。
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| 关 键 词： | 包装 陶瓷包装 包装装潢 促销 |
| 修稿时间： | 2007-04-20 |
Discussion on Sales Promotion Function of Ceramic Packaging |
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| Fan Liqing.Discussion on Sales Promotion Function of Ceramic Packaging[J].Jiangsu Ceramics,2007,40(4):21-23. |
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| Authors: | Fan Liqing |
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| Affiliation: | Special education college, Zhejiang Province Broadcast and Television University, Hangzhou, 310017 |
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| Abstract: | Briefly introduced the packaging meaning and ceramic packaging in history. And then, depicted the significance of ceramic packaging by means of expatiating the sales promotion function of packaging upholster and leading consumption. At last, introduced the packaging gap between China and overseas, and summarized the development of ceramic packaging. |
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| Keywords: | packaging ceramic packaging packaging and upholster sales promotion |
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