明代出版业的发展与通俗小说的勃兴

明代中后期，城市经济与文化持续发展，社会发生了一系列深刻的变革。商品经济空前繁荣，雕版印刷业迎来了发展高峰，刻印书籍数量之大、品种之多，刻印技术之先进是前代无法想象的。坊刻迎合市民意识高涨、市民文化日趋多元的社会需要，组织创作、编纂、刊刻了大量通俗小说，为通俗小说的发生流传提供了最直接、最重要的载体，促进了明代通俗小说的发展和繁荣。

Publishing Industry Development and Popular Novels Prosperity in Ming Dynasty

There were a series of profound changes in society with the sustainable development of city economy and culture in late Ming Dynasty. Commodity economy had its great prosperity,and wood-block printing industry ushered its peak of development,in which the quantity,varieties and ad-vanced technology cannot be imagined by the people in past. In order to meet the needs of society in citizen’s consciousness and culture,the operator of folk printing organized to edit,compile and pub-lish a large number of popular fictions,which provides the most direct and important carrier and pro-motes the development and prosperity of popular novels in Ming dynasty.