服装企业可持续发展的必由之路--品牌建设

百对当今变化迅速、竞争激烈的服装市场，加强品牌建设，实施名牌战略，是提升我国服装业整体竞争力的重要举措，也是服装企业可持续发展的关键因素。通过对我国服装品牌的发展和现状分析，从品牌建设的角度出发，运用企业经营管理的理论和方法，为服装企业如何树立品牌形象、适应市场竞争，提出了服装品牌经营运作的主要途径。

The Only Way of Sustainable Development of Garment Enterprise--Brand Construction

Facing current garment market of quick change and keen competition,it is an important measure of promoting whole competitiveness of national garment enterprises to strengthen the brand construction and carry out the brand strategy,which is key factor of sustainable development of garment enterprises.Through analyzing the development and present conditions of national garment brand,in order to set up the image of brand and adapt the competition of market. it tries to apply the theory and method of enterprise management and points out the main way of garment brand operation.