| 深化供电企业“两转”营销工作机制改革的思考与探讨 |
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| 作者单位： | 铜川供电局 |
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| 摘 要： | 介绍了陕西省电力公司"两转"营销理论的演变过程,阐述了"两转"营销机制的运营模式,分析了供电企业"两转"营销运营中存在的问题,提出了供电企业建立符合实际的"两转"营销运营机制的措施。
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| 关 键 词： | 供电企业 两转营销 工作机制 |
Thinking and Discussion on Deepening Two-surrounding Marketing Mechanism Reform in Power Supply Enterprise |
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| HOU Jing-ming Tongchuan Power Supply Bureau,Tongchuan ,China. Thinking and Discussion on Deepening Two-surrounding Marketing Mechanism Reform in Power Supply Enterprise[J]. Northwest China Electric Power, 2008, 0(12) |
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| Authors: | HOU Jing-ming Tongchuan Power Supply Bureau Tongchuan China |
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| Affiliation: | HOU Jing-ming Tongchuan Power Supply Bureau,Tongchuan 727031,China |
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| Abstract: | The evolution process of two-surrounding marketing theory for Shaanxi Electric Power Company is introduced.The operating mode of two-surrounding marketing mechanism is expounded.The existing problems in operating of two-surrounding marketing for power supply enterprise are analyzed.Finally,some measures to build the power supply enterprise's two-surrounding marketing mechanism which conforms to reality are put forward. |
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| Keywords: | power supply enterprise two-surrounding marketing working mechanism |
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