Broadband and digital ‘content’ in the EU-25: Recent trends and challenges

This paper focuses on recent trends and issues in the EU-25 countries related to one key broadband application area: digital media ‘content’ applications. It draws upon recently completed research addressing current and future uses and applications of broadband in the EU-25 area.

The paper presents key findings from the BEACON project concerning the broadband content trends and issues in the EU-25 countries. First, the paper briefly considers recent literature on broadband and digital media innovations as well as the policy context in Europe, which has an important influence on framing supports for innovation in content and digital media. Next, it addresses a number of key issues that impact upon the creation of content services. These include the high cost of content production and the difficulty of forming attractive business cases given the uncertainties related to user demand, and the IPR and copyright regimes. It will also consider users’ patterns of engagement with broadband content and emerging user applications. Next, the paper discusses whether broadband is reaching a ‘tipping point’, whereby broadband access is becoming the norm and in the next five years we will see the emergence of innovative, dynamic content services. The paper considers whether recent moves by three sets of significant actors (media corporations, the advertising sector, and EC regulators) could be early signs of a tipping point in favour of the creation of and more focused support for broadband content services.