| SQL Server 2005数据挖掘技术在证券客户忠诚度的应用 |
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| 引用本文： | 赵裕啸,倪志伟,王园园,伍章俊. SQL Server 2005数据挖掘技术在证券客户忠诚度的应用[J]. 微机发展, 2010, 0(2): 229-232 |
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| 作者姓名： | 赵裕啸 倪志伟 王园园 伍章俊 |
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| 作者单位： | 合肥工业大学管理学院;合肥工业大学过程优化与智能决策教育部重点实验室; |
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| 基金项目： | 国家高技术研究发展计划(863)(2007AA04Z116); 国家自然科学基金(70871033) |
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| 摘 要： | 文中主要研究了我国证券业客户忠诚度分类和表现形式，提出了一种证券业客户忠诚度评估的有效方法。依据RFM客户评价方法，结合数据挖掘的一般流程将SOLServer2005中的数据挖掘技术应用于证券业客户忠诚度模型系统中，并结合某证券公司客户交易数据，对其客户忠诚度进行了准确合理的分类，对其不同忠诚度类型的客户提出相应个性化营销建议，最后通过使用DMX语言在客户端运用数据挖掘产生的分类规则对其客户进行了准确预测。
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| 关 键 词： | RFM客户评价 数据挖掘 客户忠诚度 DMX语言 |
Application of Data Mining Technology of SQL Server 2005 in Customer Loyalty Model in Securities Industry |
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| ZHAO Yu-xiao,NI Zhi-wei,WANG Yuan-yuan,WU Zhang-jun. Application of Data Mining Technology of SQL Server 2005 in Customer Loyalty Model in Securities Industry[J]. Microcomputer Development, 2010, 0(2): 229-232 |
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| Authors: | ZHAO Yu-xiao NI Zhi-wei WANG Yuan-yuan WU Zhang-jun |
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| Affiliation: | ZHAO Yu-xiao,NI Zhi-wei,WANG Yuan-yuan,WU Zhang-jun(School of Management,Hefei University of Technology,Hefei 230009,China,Ministry of Education Key Lab.of Process Optimization , Intelligent Decision-making,Hefei Univ.of Tech.,China) |
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| Abstract: | Studied on classification and expression forms of customer fidelity in securities industry and proposed an effective method to evaluate customer fidelity in securities industry.Based on RFM customer evaluation method,integrated the normal process of data-mining and applied data-mining technology of SQL Server 2005 to the customer fidelity model in security,combining customers' transaction data in a security company,made an accurate and rational classification,and proposed corresponding personalized marketin... |
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| Keywords: | RFM customer evaluation data-mining customer loyalty DMX language |
| 本文献已被 CNKI 维普 等数据库收录！ |
