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Key-Attributes-Based Ensemble Classifier for Customer Churn Prediction
Authors:Yu Qian  Liang-Qiang Li  Jian-Rong Ran  Pei-Ji Shao
Abstract:Recently, it has been seen that the ensemble classifier is an effective way to enhance the prediction performance. However, it usually suffers from the problem of how to construct an appropriate classifier based on a set of complex data, for example, the data with many dimensions or hierarchical attributes. This study proposes a method to constructe an ensemble classifier based on the key attributes. In addition to its high-performance on precision shared by common ensemble classifiers, the calculation results are highly intelligible and thus easy for understanding. Furthermore, the experimental results based on the real data collected from China Mobile show that the key-attributes-based ensemble classifier has the good performance on both of the classifier construction and the customer churn prediction.
Keywords:Customer churn  data mining  ensemble classifier  key attribute
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