| 上海地区成年男子体型特征共异性 |
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| 引用本文： | 聂雅渊,张文斌,刘冠斌,李小辉. 上海地区成年男子体型特征共异性[J]. 纺织学报, 2007, 28(8): 79-81 |
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| 作者姓名： | 聂雅渊 张文斌 刘冠斌 李小辉 |
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| 作者单位： | 东华大学服装学院 上海200051 |
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| 摘 要： | 对上海地区的成年男子进行了大样本人体测量,利用SPSS统计分析软件对测量数据进行分析,得出目前上海地区成年男子的体型规律,并将其与1987年人体测量得出的全国成年男子平均体型规律进行比较。在此基础上,通过划分年龄段分析上海地区成年男子的体型规律,得出各年龄段成年男子体型特征,并以频数分析得到各年龄段的体型比例,从体型规律的角度为男装市场进行市场细分以及针对不同年龄段市场进行不同号型比例配置提供了理论依据。
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| 关 键 词： | 成年男子 人体测量 市场细分 号型配置 |
| 文章编号： | 0253-9721（2007）08-0079-04 |
| 收稿时间： | 2006-05-15; |
| 修稿时间： | 2006-05-152006-07-24 |
Commonness and difference of body shape of male adults in Shanghai area |
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| NIE Yayuan,ZHANG Wenbin,LIU Guanbin,LI Xiaohui. Commonness and difference of body shape of male adults in Shanghai area[J]. Journal of Textile Research, 2007, 28(8): 79-81 |
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| Authors: | NIE Yayuan ZHANG Wenbin LIU Guanbin LI Xiaohui |
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| Affiliation: | Fashion Institute;Donghua University;Shanghai 200051;China |
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| Abstract: | Body measurement of male adults was performed on a large quantity basis in Shanghai area,and the data obtained were analyzed by using SPSS software. The body shape characteristics of the current survey were compared with those of 1987 survey on nation-wise basis.The body shape characteristics of each age bracket of male adults in Shanghai area was got by dividing the age brackets and the proportions of different body shapes of each age bracket was figured out by using frequency analysis.This has offered,from a standpoint of body shape characteristics,a theoretical basis for market segmentation and size configuration of men′s clothes of different age brackets. |
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| Keywords: | male adult body measurement market segmentation size configuration |
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