| 以市场为导向的电力营销管理探讨 |
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| 引用本文： | 王拓,杨建萍,谈康.以市场为导向的电力营销管理探讨[J].电力需求侧管理,2018,20(2):54-56. |
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| 作者姓名： | 王拓 杨建萍 谈康 |
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| 作者单位： | 国网南京供电公司; |
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| 摘 要： | 电力体制改革是全面深化改革的重要内容。以市场化为导向的电力体制改革,将对电力行业发展产生深远影响。电力营销是电网企业面向市场的窗口,对于电网企业有效应对电力体制改革具有重要的前瞻意义。从以客户为中心的角度出发,提出面向市场的电力营销管理建议,为电力体制改革下营销管理的发展提供参考。
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| 关 键 词： | 电力体制改革 供给侧管理 电力营销 |
| 收稿时间： | 2017/7/18 0:00:00 |
| 修稿时间： | 2018/1/16 0:00:00 |
Discussion of market.oriented electric marketing management |
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| WANG Tuo,YANG Jian.ping and TAN Kang.Discussion of market.oriented electric marketing management[J].Power Demand Side Management,2018,20(2):54-56. |
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| Authors: | WANG Tuo YANG Jianping and TAN Kang |
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| Affiliation: | State Grid Nanjing Power Supply Company, Nanjing 210000, China,State Grid Nanjing Power Supply Company, Nanjing 210000, China and State Grid Nanjing Power Supply Company, Nanjing 210000, China |
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| Abstract: | The power system reform is an important part ofcomprehensively deepening reform.Market.oriented power systemreform will have a profound impact on the development of the powerindustry.Electric marketing is a market.oriented window for powergrid enterprises, which has important forward.looking significancefor power grid enterprises to effectively cope with power system re.form.Based on the customer.centric perspective, market.orientedpower marketing management proposal is put forward, providing ref.erence for the development of marketing management under powersystem reform. |
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| Keywords: | electric power system reform supply side man agement electric marketing |
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