| 基于“4C”营销理论的居住区规划理念探索 |
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| 引用本文： | 任英,李桂文,詹雪红. 基于“4C”营销理论的居住区规划理念探索[J]. 城市规划, 2007, 31(2): 84-87 |
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| 作者姓名： | 任英 李桂文 詹雪红 |
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| 作者单位： | 1. 哈尔滨工业大学建筑学院
2. 中国规划设计研究院 |
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| 摘 要： | 将“4C”营销理论引入居住区规划设计,认为在居住区规划时要从消费者的需求、消费者的成本、消费者的方便和沟通四个方面出发,才能规划出合理和人性化的居住空间。
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| 关 键 词： | 居住区规划 4C 营销理论 |
| 文章编号： | 1002-1329（2007）02-0084-04 |
| 收稿时间： | 2006-06-16 |
| 修稿时间： | 2006-06-16 |
EXPLORATION OF RESIDENTIAL AREA PLANNING IDEOLOGY FROM THE PERSPECTIVE OF 4C MARKETING THEORY |
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| REN Ying,LI Guiwen,ZHAN Xuehong. EXPLORATION OF RESIDENTIAL AREA PLANNING IDEOLOGY FROM THE PERSPECTIVE OF 4C MARKETING THEORY[J]. City Planning Review, 2007, 31(2): 84-87 |
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| Authors: | REN Ying LI Guiwen ZHAN Xuehong |
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| Affiliation: | REN Ying; LI Guiwen; ZHAN Xuehong |
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| Abstract: | This paper introduces the 4C market-ing theory into the residential area planning. It pre-sents that only if the four elements including con-sumer wants and needs, cost, convenience and com-munication are fully considered, can residential area planning create a reasonable and human-centered liv-ing space. |
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| Keywords: | residential area planning 4C market-ing theory |
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