| 运用市场营销策略促进高职院校应用型人才的培养 |
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| 引用本文： | 齐莹.运用市场营销策略促进高职院校应用型人才的培养[J].长沙通信职业技术学院学报,2010,9(1):55-57. |
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| 作者姓名： | 齐莹 |
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| 作者单位： | 常州纺织服装职业技术学院,江苏常州,213164 |
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| 摘 要： | 当前高职院校面对有限的资源和激烈市场竞争，如何建立高职院校的体系结构和运行机制，更好地进行高职院校应用型人才的培养，文章运用相关的市场营销战略、策略等方面内容进行分析，从而促进高职院校人才的更好培养。
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| 关 键 词： | 市场营销 高职院校 应用型人才 培养 |
Promoting the training of applied talents in higher vocational colleges by using marketing tactics |
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| QI Ying.Promoting the training of applied talents in higher vocational colleges by using marketing tactics[J].Journal of Changsha Telecommunications and Technology Vocational,2010,9(1):55-57. |
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| Authors: | QI Ying |
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| Affiliation: | Changzhou Textile Garment Institute;Changzhou;Jiangsu;China 213164 |
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| Abstract: | Currently,with the limited resources and fierce competition in the market,the higher vocational colleges should think about how to build the system architecture and operation mechanism so as to better train the applied talents.This paper analyzes the issue by using the relevant marketing strategies and tactics. |
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| Keywords: | marketing higher vocational institutions applied talents training |
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