| Abstract: | In recent years, high utility itemsets (HUIs) mining from the transactional databases becomes one of the most emerging research topic in the field of data mining due to its wide range of applications in online e-commerce data analysis, identifying interesting patterns in biomedical data and for cross marketing solutions in retail business. It aims to discover the itemsets with high utilities efficiently by considering item quantities in a transaction and profit values of each item. However, it produces a tremendous number of HUIs, which imposes further burden in analysis of the extracted patterns and also degrades the performance of mining methods. Mining the set of closed + high utility itemsets (CHUIs) solves this issue as it is a loss-less and condensed representation of all HUIs. In this paper, we aim to present a new algorithm for finding CHUIs from a transactional database, called the CHUM (Closed + High Utility itemset Miner), which is scalable and efficient. The proposed mining algorithm adopts a tricky aimed vertical representation of the database in order to speed up the execution time in generating itemset closures and compute their utility information without accessing the database. The proposed method makes use of the item co-occurrences strategy in order to further reduce the number of intersections needed to be performed. Several experiments are conducted on various sparse and dense datasets and the simulation results clearly show the scalability and superior performance of our algorithm as compared to those for the existing state-of-the-art CHUD (Closed + High Utility itemset Discovery) algorithm. |
