| Abstract: | While researchers are increasingly interested in understanding the social context of weblogs, or blogs, most existing studies rely on analysis of English-language content. This study is a quantitative content analysis of Polish blogs ( N =358) aimed at understanding the content elements and user-initiated features, such as hyperlinks, of blogs under the theoretical framework of uses and gratifications. Results indicate that self-expression is the primary motivation for blog posts. Furthermore, Polish bloggers appear to be driven more by self-expression than by social interaction motivations. Additional findings explored the relationship among motivations, gender, and topics discussed in blogs. |
