保健酒开发路在何方?

露酒是最具中国特色的酒种之一,尤其是具有滋补和保健作用的保健酒,自古以来就在中国民间广为流传,各地都有不同类型和功能的保健酒。“九五”期间,我国100多种露酒产品经卫生部批准成为“健”字号保健酒,然而进入21世纪,仍鲜有全国性的保健酒知名品牌,保健酒企业的小、散、乱,制约着保健酒整体市场的做大和做强。在白酒、啤酒、葡萄酒等酒种早已进入品牌战的今天,保健酒却仍然处于一种自生自灭、靠口碑相传的发展状态。

Prospects and direction of health wines

Following the increasing health consciousness of the public, the acceptance of health wines has been reinforced. However, promising prospects do not mean that the road of development will be obstacle-free. Manufacturers should deal with promotion to a wider extent in order to further increase public awareness and stimulate consumption.