| 我国机械制造企业开发新产品的策略研究（上） |
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| 引用本文： | 曾励 王晓青. 我国机械制造企业开发新产品的策略研究（上）[J]. 制造技术与机床, 1998, 0(3): 8-9,20 |
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| 作者姓名： | 曾励 王晓青 |
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| 作者单位： | [1]南京航空航天大学 [2]重庆大学 |
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| 摘 要： | 通过将国外新产品开发的先进经验与我国机械制造企业的行情相结合，提出了我国机械制造企业开发新产品的一套策略以及涉及新产品开发过程及新产品开发的组织体系等。
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| 关 键 词： | 机械制造企业 产品开发 市场营销 机械工业 |
Study and Investigate the Tactics of Developing New Product for Our Domestic Machinery Manufacturers |
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| Zeng Li,et al. Study and Investigate the Tactics of Developing New Product for Our Domestic Machinery Manufacturers[J]. Manufacturing Technology & Machine Tool, 1998, 0(3): 8-9,20 |
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| Authors: | Zeng Li et al |
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| Abstract: | Combine of the foreign advanced experiences in developing new products with the situation of machinery manufacturing enterprises at home. These involve a serise of tactics, the developing process and related organization system for new products development, etc. |
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| Keywords: | Machinery Manufaturing Enterprises New Product Development Marketing Tactics |
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