自媒体时代的数字内容创作与出版

随着互联网和信息技术的快速发展,媒体环境发生了显著的变化,自媒体开启了个体传播的时代, 因而媒介无所不在,出版行业必须与无所不在的新媒介在融合中创新发展。本文分析了传统出版在流程和体系上的优势,并指出自媒体传播开放和众智的特点,在此基础上提出融合传统出版和自媒体的优势,进行自媒体数字内容创作与出版业务流程再造,构建自媒体创作与出版云平台,以平台化服务让繁杂的出版流程对用户透明,并且集成整合出版产业链上的第三方发行、传播和支付服务,形成自媒体数字内容创作与出版的互联网闭环应用,探索和创新“互联网+出版”的业务发展模式。

A Preliminary Analysis of Digital Content Creation and Publishing Driven by the Rise of We Media

The media environment has undergone significant changes with the rapid development of the Internet and information technology. The rise of We Media has opened a new era of individual communication and made media easily accessible everywhere. The publishing industry must develop in an innovative pattern integratedwith the ubiquitous new media. This paper analyzes the advantages of traditional publishing in itsstandardization of procedureand system, and points out the characteristics of We Media such as openness and collective wisdom driven by crowds. The authors suggest constructing a cloud platform for We Media content creation and publishing by redesigning the procedure of We Media digital content creation and publishing which combines the advantages of traditional publishing and We Media. The using of cloud platform will make the complex publishing proceduretransparent to the users and promote the establishment of an innovative pattern of Internet-enhanced publishing by forming a closed-loop system for We Media digital content creation and publishing which integrates third-party services on distribution, disseminationand payment.