纺织品色彩设计的心理效应

通过对色彩组合与心理效应、色彩的联想、色彩的表情与视觉心理等四方面关系的介绍,说明好的色彩不仅具有向消费者传达商品信息,吸引消费者的功能,而且能实现＂消费者心理—感性化色彩—风格化商品＂的统一,对于提高商品的附加值和营销效率至关重要。

The Effect of Textile Color Designing on Mentality

Based on the color combination and its relation with psychological effects, the feelings, the expression and visual psychology. It points out that a good colour combination not only can convey commodity in-- formation to consumers and attract consumers＇ eyes, but also to achieve an finalised unification of ＂consumer psychology, perceptional color and stylized commodity＂. It concludes that the color combination is a subtle way to raise the added value and marketing efficiency.