Mining Pharmacy Data Helps to Make Profits |
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| Authors: | Yukinobu Hamuro Naoki Katoh Yasuyuki Matsuda Katsutoshi Yada |
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| Affiliation: | (1) Department of Business Administration, Osaka Industrial University, 3-1-1, Nakagaito, Daito, Osaka, Japan;(2) Graduate School of Engineering, Kyoto University, Yoshida-Honmachi, Sakyo-ku, Kyoto, Japan;(3) G&G Pharma Inc., 2-177-2, Kitahanada-Cho, Sakai, Osaka, Japan |
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| Abstract: | Pharma, a drugstore chain in Japan, has been remarkably successful in the effective use of data mining. From over one tera bytes of sales data accumulated in databases, it has derived much interesting and useful knowledge that in turn has been applied to produce profits. In this paper, we shall explain several interesting cases of knowledge discovery at Pharma. We then discuss the innovative features of the data mining system developed in Pharma that led to meaningful knowledge discovery. |
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| Keywords: | data mining knowledge discovery pharmacy point of sales |
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