| 论商业户外广告设计的视传审美建构表现 |
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| 引用本文： | 马力. 论商业户外广告设计的视传审美建构表现[J]. 包装工程, 2009, 0(12) |
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| 作者姓名： | 马力 |
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| 作者单位： | 襄樊学院; |
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| 摘 要： | 商业户外广告随着经济社会和信息时代的发展,现已突出的表现为生产企业、商家经营、消费者关注的焦点。论述了以审美的建构表现形式,运用艺术构思表现手法,创造商业户外广告设计的审美新视觉。并从5个方面诠释了审美创意理念在户外广告设计中的思维表现方法。
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| 关 键 词： | 视传 审美形式 创意 消费者 |
On Aesthetic Construction of Commercial Outdoor Advertisement Design |
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| MA Li. On Aesthetic Construction of Commercial Outdoor Advertisement Design[J]. Packaging Engineering, 2009, 0(12) |
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| Authors: | MA Li |
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| Affiliation: | MA Li (Xiangfan University,Xiangfan 441053,China) |
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| Abstract: | With the development of the economic society and information age,outdoor advertising business has become the focus of production enterprises,business,and consumers. The expression form of aesthetic construction,application of art concept expression techniques,and creation of commercial outdoor advertisement design were discussed. The expression methods of creative ideas in outdoor advertisement design were explained from 5 aspects. |
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| Keywords: | visual communication aesthetic form creative consumer |
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