| 发展农村有线电视的几点思考 |
| |
| 引用本文： | 杨宏伟. 发展农村有线电视的几点思考[J]. 中国有线电视, 2009, 0(1): 17-19 |
| |
| 作者姓名： | 杨宏伟 |
| |
| 作者单位： | 陕西广电网络传媒股份有限公司咸阳分公司,陕西,咸阳,712000 |
| |
| 摘 要： | 随着城市数字电视用户市场的日趋饱和，广电网络运营商逐渐将视线转向了农村市场，通过实地的调研、考察，针对目前数字电视在农村推广中所遇到问题进行了细致的分析，通过换位思考，从农村消费群体角度来看待数字电视推广问题，并提出了各种解决方案。
|
| 关 键 词： | 引导消费 抓点带面 销售网络 |
The Development of Cable TV in Rural Area |
| |
| YANG Hong-wei. The Development of Cable TV in Rural Area[J]. China Cable Television, 2009, 0(1): 17-19 |
| |
| Authors: | YANG Hong-wei |
| |
| Affiliation: | YANG Hong-wei (Shaanxi BC＆TV Network Intermediary Co. , Ltd, Xianyang Branch, Shaanxi Xianyang 712000, China) |
| |
| Abstract: | With the rapid development of the city＇s digital TV market, the operators of broadcasting and television network gradually shift their attention to the rural market which has great potential. Through the survey and study of the actual situation, the author makes an in-depth analysis of the difficulties met in the digital TV promotion in rural areas. The corresponding solutions are introduced according to the views of consumer grouo in the rural area. |
| |
| Keywords: | guide consumption point to surface sales network |
| 本文献已被 维普 万方数据 等数据库收录！ |
