| BtoB网站营销策略分析 |
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| 引用本文： | 袁柱,牟晓莉. BtoB网站营销策略分析[J]. 重庆科技学院学报(自然科学版), 2004, 6(4): 67-69 |
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| 作者姓名： | 袁柱 牟晓莉 |
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| 作者单位： | 重庆科技学院电子信息工程学院;重庆科技学院电子信息工程学院 |
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| 摘 要： | 通过对BtoB网站功能、类型及用户需求的分析,提出了适合BtoB网站的主要营销策略和经营模式.
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| 关 键 词： | BtoB 经营模式 营销策略 |
| 修稿时间： | 2004-03-22 |
Analysis on the Marketing Strategies of E- Commerce in Enterprises |
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| by YUAN Zhu MU Xiao-li. Analysis on the Marketing Strategies of E- Commerce in Enterprises[J]. Journal of Chongqing University of Science and Technology:Natural Science Edition, 2004, 6(4): 67-69 |
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| Authors: | by YUAN Zhu MU Xiao-li |
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| Affiliation: | by YUAN Zhu MU Xiao-li |
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| Abstract: | By analyzing the functions, types and the users' demands at BtoB Website, the major marketing strategies and managing modes suitable for BtoB Website were put forward in this article. |
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| Keywords: | BtoB Managing Modes Marketing Strategies |
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