Social Media Burnout: Definition,Measurement Instrument,and Why We Care |
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Authors: | Bo Han |
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Affiliation: | 1. Texas A&2. M University–Commerce, Commerce, TX, USA |
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Abstract: | Social media users have shown several burnout symptoms lately. In this research, we study the social media burnout issue from three perspectives, including a user’s ambivalence, emotional exhaustion, and depersonalization. Building on the Maslach Burnout Inventory (MBI), we designed a new scale to measure a user’s social media burnout. Using social media continuance as an example, we investigated the effects of social media burnout on a user’s post-adoption intention. We find that ambivalence, emotional exhaustion, and depersonalization can all significantly negatively influence a user’s social media continuance. |
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Keywords: | Social media burnout social media continuance ambivalence emotional exhaustion depersonalization Facebook |
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