| 竞争市场新进企业的容量设施选址研究 |
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| 引用本文： | 俞武扬,吕静.竞争市场新进企业的容量设施选址研究[J].控制与决策,2018,33(10):1789-1794. |
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| 作者姓名： | 俞武扬 吕静 |
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| 作者单位： | 杭州电子科技大学管理学院，杭州310018,杭州电子科技大学管理学院，杭州310018 |
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| 基金项目： | 国家社会科学基金项目(17BGL182)；浙江省哲学社会科学规划项目(17NDJC053YB). |
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| 摘 要： | 合理的设施选址方案对于企业进入新市场时占领市场份额具有重要的战略意义.竞争设施选址是考虑竞争者运行现有设施时如何在市场中启动新设施的问题.在实现特定市场份额条件下,以最小化新进企业成本为目标提出一种容量设施选址模型;设计一种双向选择机制,以确定设施与消费者之间的服务关系,并基于模拟退火框架,结合双向选择机制给出求解模型的算法;应用数值算例,分析企业市场份额、成本与预期市场份额指标之间的关系,并对原有企业的3种防御性选址策略进行有效性比较.
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| 关 键 词： | 竞争市场 容量设施 设施选址 市场份额 双向选择 |
Study on capacitated facility location of new enterprises in competitive market |
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| YU Wu-yang and LYU Jing\makebox.Study on capacitated facility location of new enterprises in competitive market[J].Control and Decision,2018,33(10):1789-1794. |
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| Authors: | YU Wu-yang and LYU Jing\makebox |
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| Affiliation: | Management School,Hangzhou Dianzi University,Hangzhou310018,China and Management School,Hangzhou Dianzi University,Hangzhou310018,China |
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| Abstract: | Reasonable facility location has great strategic significance to catch market share when an enterprise enters a new market. Competitive facility location considers the problem of how to launch new facilities in a market, where competitors run their existing facilities. A capacitated facility location model is proposed to minimize the cost of the new enterprise under the condition of achieving specific market share. A two-way selection mechanism is designed to determine the service relationship between facilities and consumers, and a simulated annealing framework combining the two-way selection mechanism is presented to solve the model. The relationship between enterprise''s market share, cost and the expected market share indicator is analyzed using numerical example, and the validity of the three strategies of defensive location of the original enterprise is compared. |
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