数据挖掘技术在客户关系管理中的应用

客户关系管理是将最佳的商业实践与数据挖掘技术紧密结合在一起,通过充分挖掘客户的商业行为个性和规律,来不断寻找和拓展客户的赢利点和赢利空间.数据挖掘是客户关系管理的重要组成部分,在电子商务的驱动下,数据挖掘在客户关系管理决策中起到越来越重要的作用,通过它可以实现对客户的深度把握,让企业实时掌握市场动态,及时调整经营策略.随着客户关系管理的逐步成熟,未来的CRM将不仅是商业流程自动化的手段工具,而且是决策支持系统的重要分析工具.

The Application of Data Mining Technology in the Customer Relationship Management

Combining with the best business practice and the Data mining technology, CRM can find the profit as much as possible. Data mining is the important part of CRM. Under the E-business development, Data mining has more and more important role in the CRM decision. By the Data mining technology, we can know the market information and change the business method in time. With the development of CRM, it is not only the method of business, but also the analysis tool in decision support system.