| 关于马钢彩涂板发展战略的研究 |
| |
| 引用本文： | 许洲.关于马钢彩涂板发展战略的研究[J].安徽冶金科技职业学院学报,2005,15(3):91-94. |
| |
| 作者姓名： | 许洲 |
| |
| 作者单位： | 马钢股份公司彩涂板厂,安徽,马鞍山,243000 |
| |
| 摘 要： | 根据马钢发展彩涂板的机会、威胁、优势和弱势,提出了发展彩涂板的关键要素,通过WWOT分析,认为前向一体化发展彩涂板对马钢具有明显战略利益.在竞争战略方面,差异化战略和低成本战略相结合,是合适的战略选择.并对实现彩涂板发展战略提出了建议.
|
| 关 键 词： | 彩涂板 战略 研究 |
| 文章编号： | 1672-9994（2005）03-0091-04 |
| 收稿时间： | 2005-07-08 |
| 修稿时间： | 2005年7月8日 |
Developing Strategy Study of Coil Coating Products in Ma Steel |
| |
| XU Zhou.Developing Strategy Study of Coil Coating Products in Ma Steel[J].Journal of Anhui Vocational College of Metallurgy and Technology,2005,15(3):91-94. |
| |
| Authors: | XU Zhou |
| |
| Abstract: | In this thesis, we set out some key elements of developing coil coating products in Ma Steel after analyzing its strength, weakness, opportunity and threat. After "SWOT" analysis, we think that it is obviously profitable for Ma Steel to develop coil coating products under a future-oriented integrative strategy. We think our combinative strategy of differentiation and cost leadership is a proper choice on competitive strategy. We also offer some proposals on how to realize our coil-coating developing strategy. |
| |
| Keywords: | coil coating products strategy study |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
