| 凤凰卫视传媒艺术初步分析 |
| |
| 引用本文： | 孙敏. 凤凰卫视传媒艺术初步分析[J]. 南京工业职业技术学院学报, 2009, 9(3): 44-46 |
| |
| 作者姓名： | 孙敏 |
| |
| 作者单位： | 南京信息职业技术学院软件学院,江苏,南京,210046 |
| |
| 摘 要： | 凤凰卫视自开播十几年来,市场满意度等各项指标均位于前列,这与其优秀的传媒艺术密不可分。本文主要从频道形象、栏目包装以及栏目衔接等方面分析其传媒的艺术魅力,以兹有关媒体学习和借鉴。
|
| 关 键 词： | 传媒 频道形象 栏目包装 |
A Brief Analysis of the Media Art of Phoenix TV |
| |
| SUN Min. A Brief Analysis of the Media Art of Phoenix TV[J]. Journal of Nanjing Institute of Industry Technology, 2009, 9(3): 44-46 |
| |
| Authors: | SUN Min |
| |
| Affiliation: | SUN Min ( Nanjing College of Information Technology, Nanjing 210046, China) |
| |
| Abstract: | Since Phoenix TV launched broadcasting more than 10 years ago, the market satisfaction and other indicators are ranking top, which is closely linded with its excellent media art. This paper analyzes the artistic charm of media from the perspeeives of channel image, the program decoration and the program cohesion, in order to elicit some hints for the media industry. |
| |
| Keywords: | media the channel image program decoration |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
