传统媒体数字化转型发展的思考

传统媒体数字化转型经历了电脑普及、电脑互联网、平面媒体建网站、全部数字化、真正电子化等几个阶段,其中网络与电子阅读器的发展促进了纸媒数字化的迅速发展。平面媒体要想在数字化时代继续生存和发展,就必须转变思维理念,加快融合步伐,以网络为核心,走全方位综合媒体发展之路,积极开发新媒体平台,关注用户的阅读体验,不断优化信息收费模式,有效解决数字版权问题。

On Digital Transformation of Traditional Media

The digital transformation of the traditional media has gone through several stages,popularity of computers and the Internet,the establishment of website via the print media,the full digitalization and the electronization in a real sense.The development of the Internet and e-book readers stimulates the rapid growth of digital paper media.If the print media are to exist and develop in the digital times,it is indispensable for us to convert notions,conduct a digital revolution,accelerate the process of Media Convergence,and embark on the road of multi-directional and comprehensive development on the basis of the Internet.Meanwhile we should actively exploit the platform for the new media,pay more attention to users’ reading experience,constantly optimize the mode of charging for information,and effectively grapple with the problem of digital copyright.