| 试论中国葡萄酒成熟品牌的副品牌开发策略 |
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| 引用本文： | 唐文龙.试论中国葡萄酒成熟品牌的副品牌开发策略[J].现代食品科技,2005,21(3):141-143. |
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| 作者姓名： | 唐文龙 |
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| 作者单位： | 山东工商学院外国语学院商务英语系,山东,烟台,264005 |
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| 摘 要： | 本文通过对中国葡萄酒品牌发层观状的介绍，同时结合目前理论界副品牌策略的分析与分析，进一步明确了副品牌开发策略对于葡萄酒成熟品牌发展的必要性，并提出了在副品牌开发过程中应考虑的若干问题。
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| 关 键 词： | 营销概念 品牌形象 主品牌 副品牌 |
| 文章编号： | 1007-2764(2005)03-0141-052 |
| 修稿时间： | 2005年3月30日 |
The Analysis on the Sub-brand Development Strategy of Chinese Wine Mature Brand Name |
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| TANG Wen-long.The Analysis on the Sub-brand Development Strategy of Chinese Wine Mature Brand Name[J].Modern Food Science & Technology,2005,21(3):141-143. |
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| Authors: | TANG Wen-long |
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| Abstract: | This article proposes some new understandings of wine brand communications based on the main study of sub-brand development in the field of marketing management. And by analyzing mainstream wine brand names in China,it also lays emphasis on the issues that should be taken into consideration in the process of sub-brand development. |
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| Keywords: | Marketing concept Brand image Main brand Sub-brand |
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