| 经济危机下包钢钢材出口营销策略 |
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| 引用本文： | 徐涛.经济危机下包钢钢材出口营销策略[J].包钢科技,2010,36(1):80-82. |
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| 作者姓名： | 徐涛 |
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| 作者单位： | 包钢(集团)公司国际经济贸易有限公司,内蒙古,包头,014010 |
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| 摘 要： | 文章针对目前全球经济危机对包钢钢材出口的影响,深入研究包钢钢材出口营销管理上存在的问题以及不足,选择新的出口营销策略,为包钢在经济危机下钢材出口寻找一条可持续发展之路。
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| 关 键 词： | 经济危机 钢材出口 营销管理 持续发展 |
Marketing Tactics for Export of Steel for Baotou Steel during Economic Crisis |
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| XU TaoCorp.,Baotou ,Nei Monggol,China.Marketing Tactics for Export of Steel for Baotou Steel during Economic Crisis[J].Science & Technology of Baotou Steel(Group) Corporation,2010,36(1):80-82. |
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| Authors: | XU TaoCorp Baotou Nei Monggol China |
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| Affiliation: | XU Tao(International Economic and Trading Co.Ltd.of Baotou Steel(Group)Corp.,Baotou 014010,Nei Monggol,China) |
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| Abstract: | In the paper,aimed at the effects of global economic crisis on export of steel for Baotou Steel,the problems and deficiencies of marketing tactics are researched in depth.Moreover,new marketing tactics are selected to seek a program for sustainable development on export of steel for Baotou Steel during economic crisis. |
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| Keywords: | economic crisis export of steel marketing management sustainable development |
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