| 包装广告的法律监管现状及对策研究 |
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| 引用本文： | 刘英. 包装广告的法律监管现状及对策研究[J]. 包装工程, 2009, 30(8) |
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| 作者姓名： | 刘英 |
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| 作者单位： | 湖南工业大学,株洲,412008 |
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| 基金项目： | 湖南省社会科学基金基地委托立项资助项目 |
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| 摘 要： | 商品包装广告是指以商品包装材料为载体的广告.由于目前法律法规对这类广告的监管难以到位,建议,为确保商品包装广告的真实性和合法性,应对此制定相应的法制法规.
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| 关 键 词： | 包装广告 法律监管 现状 对策 |
Current Situation and Countermeasures of Legal Supervision and Management of Packaging Advertisement |
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| LIU Ying. Current Situation and Countermeasures of Legal Supervision and Management of Packaging Advertisement[J]. Packaging Engineering, 2009, 30(8) |
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| Authors: | LIU Ying |
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| Affiliation: | LIU Ying (Hunan University of Technology,Zhuzhou 412008,China) |
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| Abstract: | Packaging advertisement refers to the advertisement with the carrier of commodity packaging.Current laws and regulations on supervision and management of packaging advertisement are not in place.It was suggested that relevant legislations be constituted to ensure the authenticity and legality of packaging advertisement. |
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| Keywords: | packaging advertisement legal supervision and management current situation countermeasure |
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