基于Internet的大规模定制的实施条件与运作模式

针对市场扰动图的缺陷,提出了制造企业从大规模生产模式向大规模定制模式转变的市场、技术、管理和人员四个基本条件;研究了基于Internet的大规模定制的运作模式,并进一步分析了定制代理模式,指出定制代理模式是一种有效运作的大规模定制模式,体现了定制企业、客户和定制代理之间的“多赢”关系;阐释了大规模定制的基本策略在于模块化设计与延迟定制的有机结合。最后指出了未来需要解决的深层问题。

Implementation Conditions and Operation Modes for Internet-Based Mass Customization

According to the shortcomings of Market Turbulence Map, the paper presents four basic implementation conditions for manufacturing enterprises to transform from mass production paradigm to mass customization paradigm which include market, technology, management and personal. Different operation modes for Internet-based mass customization are studied. It further analyzes the agent mode of customization, and points out that agent mode of mass customization is an efficient mode which represents the "win-win-win" relationship between customization enterprise, customers and customization agent. It points out that the basic strategy for mass customization lies in the integration of modular design and postponing customization. Finally, future research topics are presented.