| 红木家具电商现状及推广方案研究 |
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| 引用本文： | 曹亚威,吴智慧,杨波,李兴畅,李晓艳.红木家具电商现状及推广方案研究[J].家具,2014(5):8-14. |
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| 作者姓名： | 曹亚威 吴智慧 杨波 李兴畅 李晓艳 |
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| 作者单位： | 南京林业大学家具与工业设计学院;中山市太兴家具有限公司; |
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| 基金项目： | 江苏省高校优势学科建设工程资助项目(PAPD) |
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| 摘 要： | 电子商务经过了十余年的发展已成为不可逆的历史潮流,推动了经济的迅速发展,也开辟了一条新的销售渠道,其作为网络技术发展的产物,为消费者提供了更便捷的消费体验。红木家具作为传统制造也急切的寻找一种与消费者沟通的新的媒介本文首先通过对红木家具电商发展现状进行调研分析,提出红木家具行业电商发展趋势,最后针对红木家具企业如何进行电商推广给予几点意见
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| 关 键 词： | 红木家具 电子商务 现状 推广 |
Research of Status Quo and Promotion Programs of Hongmu Furniture E-commerce |
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| Affiliation: | CAO Yawei, WU Zhihui, YANG Bo, LING Xingchang, LI Xiaoyan ( 1. College of Furniture and Industrial Design, Nanjing Forestry University, Nanjing 210037, China; 2. Zhong Shan Shi Tai Xing Furniture Co., Ltd. ,Zhongshan 528476,China) |
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| Abstract: | As an irreversible historical trend after more than ten years＇ development,e-commerce has promoted the rapid development of the economy by also opening up a new sale channels the development of network technology.E-commerce provides consumers with a more convenient shopping experience.Being traditional manufacturing also eager a new kind of media to communicate with consumers.Basedon the analysis of the development status quo of Hongmu furniture e-commerce and the trend of Hongmu furniture e-commerce,the anthors lay out recommedations on how to promote Hongmu furniture e-commerce. |
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| Keywords: | Hongmu furniture electronic commerce status quo promotion |
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