| 红木家具企业终端控制策略 |
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| 引用本文： | 张付花.红木家具企业终端控制策略[J].家具,2014(6):86-89. |
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| 作者姓名： | 张付花 |
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| 作者单位： | 江西环境工程职业学院; |
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| 基金项目： | 江西省环境工程职业学院自然科学孵化项目(FH-2013-03) |
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| 摘 要： | 介绍当下红木家具企业经常采用的几种终端销售方式,分析各自利弊。从代理商的选择与培训、统一代理商形象、合理分配利润、提高代理商忠诚度、重视互联网作用等方面出发,为红木家具企业在独家代理销售模式下如何强化对销售终端的控制提供策略,以帮助企业减少经营风险,实现厂商的互利共赢。
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| 关 键 词： | 红木家具 企业 独家代理 终端控制 |
The Sales Terminal Control Strategies of Hongmu Furniture Enterprise |
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| ZHANG Fuhua.The Sales Terminal Control Strategies of Hongmu Furniture Enterprise[J].Fumiture,2014(6):86-89. |
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| Authors: | ZHANG Fuhua |
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| Affiliation: | ZHANG Fuhua (Jiangxi Environmental Engineering Vocational College, Ganzhou 341000, China) |
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| Abstract: | Based on the analysis of the present typical sales terminal among Hongmu furniture enterprises,the author points out the flaws of the exclusive agent system.Proceeding from the subdividing of the dealer types,training of dealers,reasonable allocation of profits and other measures,the paper provides the strategies to strengthen the sales terminal control of the Hongmu furniture enterprises. |
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| Keywords: | mahogany furniture enterprise exclusive agency terminal control |
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