| 广告符号在传播中的价值 |
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| 引用本文： | 熊伟.广告符号在传播中的价值[J].包装工程,2005,26(6):228-229. |
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| 作者姓名： | 熊伟 |
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| 作者单位： | 湖北襄樊学院,襄樊,441021 |
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| 摘 要： | 论述了将符号当作一种方法论去认识广告,以裨益于广告的创意表现,因而讨论了广告在传播中的价值,并提出在当代市场传播环境中,关于符号传播研究和实践的迫切性.
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| 关 键 词： | 广告 符号 价值 特指 集合性 形式 系统 |
| 文章编号： | 1001-3563（2005）05-0228-02 |
| 收稿时间： | 2005-08-17 |
| 修稿时间： | 2005-10-18 |
Value of advertising sign in spreading |
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| XIONG Wei.Value of advertising sign in spreading[J].Packaging Engineering,2005,26(6):228-229. |
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| Authors: | XIONG Wei |
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| Affiliation: | Xiangfan University, Xiangfan 441021, China |
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| Abstract: | This paper suggested using sign as a methodology to know advertisement to bestead the originality of it. It discussed the value of advertisement in promulgation. It put forward that the research and practice of symbol transmitting is imperative in modem market promulgation environment. |
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| Keywords: | advertisement sign value reference aggregative form system |
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