基于KJ法对石兴菜市场服务模式的更新

目的 针对传统菜市场逐渐没落，甚至消失的处境，通过优化菜市场的空间设计，营造舒适干净的购物环境，构建新的服务模式，改善菜市场服务氛围，提高消费者的满意度与体验感，唤起菜市场的生活气息，激发菜市场的活力。方法 以东莞石排石兴菜市场为研究对象，针对其影响顾客在菜市场消费的体验感及满意度因素进行KJ法分析，测算出影响消费者服务体验感与满意度的主要因素。结果 对菜市场服务模式的优化提出改造设计方案及建设策略。结论 通过调整管理运营体系、改善环境质量、提高服务质量及保证食品质量安全等一系列方法来构建新的服务模式，营造和谐舒适的服务氛围，改善消费者的购物体验，促进消费者的消费支出，提升菜市场的竞争力与价值，为今后传统菜市场的服务模式优化与发展提供新的思路。

Update of the Service Model of Shixing Vegetable Market Based on KJ Method

In view of the situation that the traditional vegetable market is gradually declining or even disappearing, this paper aims to create a comfortable and clean shopping environment and constructe a new service model by optimizing the space design of the vegetable market, so as to enhance the service atmosphere of the vegetable market, improve consumer satisfaction and experience, arouse the life atmosphere of the vegetable market and activate the vitality of the vegetable market. Taking the Shixing vegetable market in Shipai, Dongguan as the research object, the KJ method was used to analyze the factors that affect customer experience and satisfaction in the vegetable market, and the main factors that affect consumer service experience and satisfaction were measured. The transformation design plan and construction strategy were proposed to optimize the service model of the vegetable market. Through a series of methods such as adjusting the management and operation system, improving the environmental quality, improving the quality of service and ensuring the quality of food safety, we will build a new service model, create a harmonious and comfortable service atmosphere, improve the shopping experience of consumers, and promote consumer spending, enhance the competitiveness and value of the vegetable market, and provide a new idea and reference for the optimization and development of the service mode of the traditional vegetable market in the future.