“互联网+”背景下共享包装可持续发展的路径研究

目的 随着邮寄快递行业的发展,快递包装造成环境污染和资源浪费,根据可循环发展的理念,共享包装设计模式成为互联网平台下可持续发展的有效路径。方法 采用文献研究、理论阐述,结合设计学相关知识分析,“共享包装”的共享模式是以包装资源共享实现可持续发展的理念。在“互联网+”的模式下,如何推动用户参与绿色消费、如何实现共享包装共用及共享包装管理系统有效运作等问题,仍然是共享包装实现共享模式所面临的困境。结论 共享包装设计模式是在互联网平台下,推动包装资源共享,实现包装箱体共用,符合生态环境美学及共享经济特征,促进经济和生态的多重利益。共享包装可持续实现的路径是提倡绿色包装消费行为、包装共享结构及可持续发展共享包装运行模式,对数据共享平台下共享包装的理论研究和实践发展都有一定的参考价值。

Sustainable Development Path of Shared Packaging Under the Background of Internet Plus

With the development of express industry, express packaging brings about environmental pollution and waste of resources, thus, based on the recyclable development concept, shared packaging design mode has become an effective path for sustainable development under the Internet platform. Using literature research, theoretical elaboration, combined with the analysis of design knowledge, the sharing mode of "shared packaging" was studied, that is, the concept of realizing sustainable development by sharing packaging resources. Under the mode of "Internet plus", how to promote users'' participation in green consumption, how to achieve the application of shared packaging and effective operation of shared packaging management system remain to be solved for achieving sharing mode of shared packaging. Shared packaging design mode should promote the sharing of packaging resources and realize the sharing of packaging boxes under the Internet platform, which conforms to the characteristics of eco-environment aesthetics and sharing economy and the multiple benefits of economy and ecology. The path of sustainable realization of shared packaging is to advocate green packaging consumption behavior, packaging sharing structure, and shared packaging operation mode in sustainable development, which has certain reference value for the theoretical research and practical development of shared packaging under the data sharing platform.